Pregnancy Safe Makeup Brands

Are you looking for the best pregnancy safe makeup brands?

Then let us help you find a brand you love with our guide to the best make up brands for pregnancy!

Pregnancy is beautiful, and you’re doing everything you can to create a healthy pregnancy and prepare for your baby to arrive. However, you might not know that some things you use regularly aren’t as safe for our babies as we might think, and you’ll want to stock up on pregnancy-safe makeup brands.

One thing about pregnancy that is not easy is that things we do all the time need to change because they either aren’t safe or are pretty harmful to the health of our new baby. This is because our skin soaks in and absorbs chemicals rapidly, and while we might think our babies are safe in the womb, evidence and studies suggest otherwise.

Chemicals and even microplastics have been discovered inside the womb and umbilical cord blood. That means we need to be more careful with what we put on our bodies.

Let’s not forget hormones!

Hormones cause plenty of changes in our bodies, leading to an increase in skin problems. Many women experience an increase in acne or a change in their skin, such as more dryness or oiliness. In addition, the makeup and skincare products you used before pregnancy may not work the same.

We understand just how hard this is; you want to make the right decisions! So, let’s look at some pregnancy-safe makeup brands you can feel good about buying their products.

And if you love this guide to pregnancy safe beauty brands, then make sure to check out these guides on best foundation for pregnancy, best body lotion for pregnancy, and best body washes for pregnancy.

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List of 7 Best Pregnancy Safe Makeup Brands

  • Cocokind
  • Burt’s Bees Makeup
  • Ecco Bella Makeup
  • Gabriel Cosmetics
  • Honest Beauty by the Honest Company
  • 100% PURE Makeup
  • RMS Beauty Makeup

Best Make Up Brands For Pregnancy

Each year, more pregnancy-safe makeup brands come available. Let’s look at some that are well-known and committed to creating clean beauty products. 

1. Cocokind

Cocokind has a mission to create clean and conscious beauty products that are great for pregnant women. They have a natural skincare line that includes highlighters, brown balms, and tinted lipsticks.

Cocokind uses plant-based ingredients, such as mushroom extract, maca root, organic olive oil, beeswax, and plant-based powers. Another consideration is that Cocokind is a cruelty-free brand that uses recyclable packaging.

Cocokind sells all sorts of skincare products. One of the highest-rated products is their MyMatcha Stick, which uses organic matcha tea powder, organic beeswax, and organic coconut oil to help nourish and treat your dry skin. Use it as a lip balm, on dry skin spots, or under your eyes.

You’ll love their Cocokind Mai-Light Stick, which uses maitake mushroom powder to hydrate your skin and lock in moisture. It highlights your face with a rose gold appearance and brings a dewy radiance to your skin.

Cocokind Mymatcha All-Over Moisture Stick
$25.00 $20.11 ($40.22 / Ounce)
02/15/2024 09:03 pm GMT
Cocokind Bronze Highlighter
$10.99 $9.99 ($17.84 / Ounce)
02/19/2024 04:03 am GMT

2. Burt’s Bees Makeup

Most people know the Burt’s Bees brand, but you might not realize that they offer a beauty product line. Their products are 95% natural or more), usually responsibly sourced ingredients for both mom and baby.

If you read the ingredient list for their makeup, you’ll find ingredients you recognize, such as jojoba oil, sunflower oil, green tea extract, etc. In addition, they sell concealers, foundation, eyeshadow, and more!

Moms rave about their Goodness Glows liquid foundation; it’s 98.9% natural, providing moms with medium to full coverage in 18 different shades. Burt’s Bees uses meadowfoam seed oil to moisturize your skin without making it feel greasy.

Another favorite is their Mattifying powder foundation, which is 100% natural and pregnancy safe. It won’t clog your pores and controls oily shine for hours.

3. Ecco Bella Makeup

Here is another one of the top pregnancy-safe makeup brands. Ecco Bella pairs science and beauty with a line of USA-made cosmetics for your face, eyes, and lips. Their formula uses plant-based and natural ingredients to treat and protect your skin.

You’ll love the ingredient list for their products; examples include organic oils, vitamin E, green tea extract, and mica. In addition, all of their beauty products are cruelty-free and come in refillable packaging.

Consider trying their Ecco Bella liquid foundation. It’s a rich, creamy foundation that doubles as a concealer. This product is unique because it uses an aloe leaf extract and vegetable glycerin as the base with mineral pigments. It has an SPF 15 rating.

Moms also love their vegan mascara by Ecco Bella. It comes in brown and black shades, free of artificial fragrances and parabens. Instead, it uses safe ingredients like flower wax-coated iron oxide and natural clay.

4. Gabriel Cosmetics

Gabriel Cosmetics is known for creating clean beauty products with two different product lines. Their products are made with 100% natural ingredients; you never have to worry about synthetic chemicals or animal byproducts.

This cosmetic line prides itself in its integrity and transparency, with over 25 years of history backing its products. Who doesn’t love a company that genuinely uses ONLY natural ingredients?

One of their highest-rated products is the Gabriel Cosmetic Liquid Foundation. Not only is this reasonably priced for a clean foundation, but it’s creamy and luxurious, providing women with medium to full coverage. Their foundation is made from naturally derived ingredients that will even out your skin tone.

Another product from their line that mothers love is Gabriel Cosmetics Lipstick, available in 27 shades. This lipstick is enriched with nourishing ingredients that keep color on your lips for hours without any petrochemicals.

02/24/2024 06:03 pm GMT
02/15/2024 02:03 pm GMT

5. Honest Beauty by the Honest Company

Parents are typically familiar with The Honest Company; they make some of the best natural diapers. Honest Beauty upholds the company’s sustainability and safety goals, formulating products made without talc, phthalates, synthetic oils, or artificial fragrances.

Their products contain pregnancy-safe ingredients, such as avocado oil, jojoba oil, acai, pomegranate, and mica. They’re all cruelty-free and sold in eco-friendly packaging, and dermatologists test their products to ensure they’re free of common allergens.

Honest Beauty sells its products in more than a dozen skin tones and shades, allowing you to find your perfect match.

Moms rave about the Honest Beauty Everything Primer. It’s a multi-function primer that prepares your skin for makeup while moisturizing and reducing oiliness. In addition, it won’t clog your pores since it’s oil-free.

Don’t forget to grab their Honest Beauty Extreme Length Mascara! It’s a 2-in-1 primer and mascara that helps to enhance the mascara’s performance while building length. This mascara is made without harmful ingredients and relies on safe components like jojoba esters and beeswax.

6. 100% PURE Makeup

Another famous pregnancy-safe makeup brand is 100% PURE. It’s a cruelty-free brand that is made with all-natural, organic ingredients. So you never have to worry about synthetic chemicals, artificial fragrances, or artificial colors in their products.

100% PURE uses fruit-pigmented makeup to avoid artificial color or heavy metals. Whether you use its eyeshadow or lipsticks, each product is non-toxic and natural. Their line includes mascara, foundation, concealer, primer, eyeshadow, lipstick, and more. 

Try 100% PURE BB Cream, available in 20 shades. It moisturizes your skin while acting as your primer, concealer, and foundation all in one. The natural ingredients, like shea butter and raspberry seed oil, help protect your skin from UVA and UVB rays while deeply nourishing at the same time.

Another great pick is the Cocoa Pigmented Bronzer for the perfect sun-kissed glow. The company uses ethically sourced mica to reflect light and add a subtle shimmer to your skin.

100% PURE BB Cream
$44.00 ($44.00 / Fl Oz)
02/19/2024 03:03 pm GMT
100% PURE Cocoa Pigmented Bronzer
$38.00 ($118.75 / Ounce)
02/20/2024 02:03 pm GMT

7. RMS Beauty Makeup

RMS Beauty creates pregnancy-safe makeup, free of silicone, GMOs, parabens, and soy. In addition, their non-toxic, cruelty-free products include ingredients you can be comfortable using on your body, such as ethically-sourced mica.

It’s good to note that RMS Beauty is not 100% vegan, and some of its products contain food-grade synthetic colors. However, if you want to avoid these, just read the ingredients – it’s easy to stay away from them.

Even if you avoid those ingredients, you have many unique products to use. They sell almost every makeup product you need, such as natural lipsticks, balms, mascara, lip shine, concealers, etc.

Moms love their pregnancy-safe makeup remover wipes infused with organic coconut oil. These wipes are gentle on your face, even if you have sensitive skin.

You’ll also want to try out the RMS Beauty “Un” Cover-Up Concealer & Foundation. It’s a lightweight foundation and concealer for your under-eye area that provides even coverage for flawless skin. You’ll love how it feels like nothing is on your skin, and the ingredients hydrate your skin simultaneously.

02/14/2024 01:03 pm GMT
02/15/2024 03:03 am GMT

Makeup Ingredients You Need to Avoid

Have you ever spent time checking the ingredients of the makeup products you use?

Pregnant women often spend a lot of time worrying about what they put into their bodies. We decrease our caffeine intake, make sure we avoid the sushi aisle, eat more salads inside of fries, and try to switch to whole grains. We want what is safest and healthiest for ourselves and our babies.

However, you might not realize that what you put on your body is just as important as what you put inside it. Skin is our body’s largest organ – yes, it’s an organ – and it will absorb anything we place on it into our bodies. That means chemicals pass right through into our blood system and pass through into the placenta.

You don’t have to switch out all of your makeup!

Many mothers buy the necessities and wait until their pregnancy is over to use the rest of their favorites. Clean beauty products should have as few ingredients as possible, and they should not contain any of these toxic ingredients.


If you’ve spent time researching toxic ingredients throughout your home, parabens are nearly always on the list. The chemicals mimic estrogen and disrupt your body’s hormone function. Evidence links parabens to reproductive toxicity, endocrine disruption, neurotoxicity, and skin irritation.

Many beauty companies use parabens as a preservative, and you may find them on the ingredient lists in words ending with -paraben, such as butylparaben, propylparaben, benzyl paraben. However, the European Union banned five different parabens due to their dangers to humans.


Phthalates are chemical plasticizers; they make liquid products more pliable and easier to squeeze out. These chemicals are often found in foundations, lipsticks, or other “creamy” type products.

Phthalates absorb into your body through your skin, disrupting your hormone function and crossing the placental barrier. So, it’s pretty important to avoid using these on your body.

Learn how to spot them on ingredient lists; it’s not as easy as you think. Companies often hide these ingredients by using acronyms, such as BBP – butyl benzyl phthalate – DBP, or DEHP. Any acronym ending in the letter “P” deserves a second look and a bit of research before using it.


At first, you might think that retinol is safe; this is vitamin A, after all. Many age-defying or anti-aging products on the market use retinol to speed up your skin cell turnover rate.

It sounds safe, but it’s not.

Some studies suggest that the retinoids found in makeup products speed up the formation of tumors when you are in the sun. Since the products are for daytime use and not advertised as solely for nighttime use, this is quite problematic!

When reading the ingredients, look for retinol, retinyl palmitate, and vitamin A.


Fragrances are in so many products; if “parfum” is listed on your product’s ingredient list, it’s not a good thing. In addition, synthetic fragrances shouldn’t be directly or breathed on your skin because it’s irritating and may contain phthalates.

Another problem with fragrances is that you can’t wash them right off; they linger longer than other ingredients. As a result, the mixture can enter your blood system and cross through into the placenta.


You might be more familiar with petroleum jelly or vaseline, but petrolatum is a problematic ingredient in beauty products. It clogs pores, feels greasy on your skin, and is hard to get off your skin.

In some cases, petrolatums aren’t dangerous, but you must use them properly. The issue comes when the petrolatum is contaminated with polycyclic aromatic hydrocarbons – PAHs – which are toxic. You may find this ingredient in your beauty products by the names petrolatum, vaseline, or petroleum jelly. White petroleum jelly is refined and safe to use while pregnant!

Heavy Metals

Beauty companies often use heavy metals as colorants, and they are toxic when absorbed into your skin. Heavy metals may contain lead, mercury, and cadmium, which may cause skin irritations, damage to your reproductive system, and cancer.

In the United States, heavy metals are regulated for use in cosmetics, but studies show they are a frequent contaminant. Unfortunately, you won’t be able to spot them on the ingredients label, so the only way to avoid them as much as possible is to avoid bright-colored cosmetics.

Is It Safe to Use Makeup While Pregnant?

Yes, but it depends on the ingredients in your makeup products. Most conventional brands use ingredients that we should avoid, even if we don’t have a bun in the oven.

We listed some of the ingredients you should avoid above, but here are a few more components you want to keep out of your makeup products while pregnant and breastfeeding.

  • Beta Hydroxy Acids
  • Diethanolamine (DEA)
  • Dihydroxyacetone (DHA)
  • Formaldehyde
  • Hydroquinone
  • Toluene

Final Thoughts on Pregnancy Safe Beauty Brands

Many pregnant women have no idea that the ingredients in their everyday makeup could be harmful to their babies.

Use these pregnancy-safe makeup brands to avoid any harmful chemicals that could reach your unborn baby. 

And to help you with your pregnancy journey, make sure you also check out these guides on things new moms need for themselves, best postpartum diapers, and best postpartum tea to help with your recovery.

best make up brands for pregnancy