Huggies Vs Luvs

Deciding between Huggies vs Luvs for your baby?

Then let us help with this guide on Luvs diapers vs Huggies.

When it comes to brands of diapers, Huggies and Luvs are two of the biggest and most well-known out there, and for good reason.

Both have been around for decades, making them a staple in the baby care industry.

Both brands are known for their quality products and excellent customer service, earning them loyal customers over time. 

With all that said, each brand has its own set of pros and cons that will help you make an informed decision when choosing between these two diaper brands.

Let’s take a look at what makes each brand unique, as well as a bit of information on the history behind both Luvs and Huggies.

And if you love this guide on Luvs vs Huggies, then make sure you check out our best diapers to prevent blowouts, best disposable diapers, and diaper buying guide. Or even this Luvs vs Pampers review.

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The History Of Huggies And Luvs

Huggies was founded by William Huggins and his wife, Mary, who had three children together and were living in New York City in the late 1800s.

Huggins’s creation came to be when he and his wife noticed that many families didn’t have access to clean diapers or sanitary facilities. 

In order to solve this problem, they decided to create a disposable diaper that would be easier to use than cloth ones while still being hygienic.

This led to the creation of the first modern disposable diaper, which came to be known as the Huggies brand.

Luvs on the other hand- was created in the 1950s by Robert L. Luft, who wanted to offer parents more options when it came to disposables.

He started by creating a line of reusable cloth diapers, but he soon realized that the market wasn’t ready for them.

So he switched gears and began selling disposable diapers, which eventually became the Luvs company that we know today.

The Popularity Of Huggies And Luvs

Along with Pampers, Huggies and Luvs have established themselves as one of the most reputable and high-quality diaper brands.

As mentioned earlier, they’ve been around since the early 20th century and continue to grow every year.

Their popularity continues to rise because they provide excellent value for money and are easy to use.

In fact, Huggies and its parent company, Kimberly-Clark, have received several awards for their outstanding customer service.

These include the American Customer Satisfaction Index (ACSI) Award, the National Quality Award from the Institute of Service Excellence, and the Good Housekeeping Seal of Approval.

Luvs has also received critical acclaim, winning multiple awards for its innovative design and superior performance.

It has even won the prestigious Baby Care Council award for Best Diaper Innovation twice, once in 2004 and again in 2006.

What Makes Each Brand Unique?

Let’s have a closer look at certain elements of each diaper brand and see how they compare. 

Huggies Vs Luvs: Leak Prevention

Both brands offer leak-proof protection, but there are some differences in how they accomplish this.

Huggies diapers use their Leak Lock System to help prevent leaks for up to 12 hours. Whilst their GentleAbsorb Liner provides an absorbent layer of protection with premium softness & breathability for sensitive skin.

Luvs on the other hand, offer triple leak guards to help stop leaks before they happen and Nightlock Technology that locks away wetness for up to 12 hours of overnight protection.

You might also be interested in this guide on how long can I leave a wet diaper on.


Both diapers are designed to provide maximum comfort for babies.

Diapers need to move with your baby to allow for comfort, especially as your child gains mobility and they want to do is explore the world.

Huggies are designed to be flexible and contour around their hips and legs to provide a comfortable fit whilst your child is moving.

They also use a DryTouch liner that pulls moisture away from your baby’s skin so your child won’t feel wet and uncomfortable.

They also come with “Double Grip Strips” to help keep the diaper secured at two points. So, don’t have to worry that the diaper will come loose or fall off.

In comparison, Luvs comes with secure and stretchy sides with comfortable leak barrier cuffs.

Their inner liner is smooth and lightweight. It has almost no texture that could cause chafing or irritation. All elastics and gussets feel gentle on the skin and are not restricting. 

It is also important to note that the leg openings tend to be larger on Huggies. So if you have a baby with thicker legs then you may want to opt for Huggies and vise versa if you have a baby with thinner legs you may find Luvs is a better fit.


When it comes to price both diapers is very little difference between the two brands, so both brands are pretty comparable in terms of what you are likely to pay for them.

Huggies Little Snugglers Diapers
$51.70 ($0.33 / Count)
02/23/2024 01:03 pm GMT
Luvs Triple Leakguards Diapers
$54.49 $46.99 ($0.28 / Count)
We earn a commission if you make a purchase, at no additional cost to you.
02/15/2024 12:03 pm GMT


When it comes to scented diapers it can be a personal preference, however artificial fragrances can be a cause of skin irritation for some babies.

That said, Huggies diapers are hypoallergenic and fragrance free. They are also free of scents, lotions and elemental chlorine bleaching to protect baby’s soft, sensitive skin.

Whilst Luvs are also hypoallergenic, they do contain a soft fragrance.


Both diapers are made out of soft cotton fabric. However, Huggies diapers are made out of 100% cotton fibers.

Meanwhile, Luvs diaper is made out of 50% cotton and 50% polyester blend. This gives Luvs diapers a bit of extra strength compared to Huggies diapers.

Wetness Indicator

Both diapers have a wetness indicator, which is always a useful feature. However, Luv’s indicator is located on the side of the diaper.

This makes it easier to check whether, or not, the baby needs to be changed.

Meanwhile, the Huggies indicator is located under the front flap of the diaper. This can be a little more difficult to find when changing a diaper.

Overnight Diapers

When it comes to which brand is best for overnight use, both diapers are great choices. Both diapers offer 12 hour leak protection and can be worn overnight without leaking.

However, Huggies also have a specific range of overnight diapers which are perfect for heavy wetters or those looking for additional nighttime protection.

Our Top Pick
Huggies Overnights - Nighttime Baby Diapers
$51.09 ($0.39 / Count)

If you're looking for a trusted brand for your overnight diapers, then it's hard to go past Huggies Overnites. We love their SnugFit waistband, which ensures the diapers fit securely but not tightly.

They include the Leak Lock design that pulls wetness away from your baby’s skin, reducing the risk of a diaper rash. Your baby will feel dry all night long.

With an advertised 12 hours dryness these are a great choice, especially for heavy wetters.

We earn a commission if you make a purchase, at no additional cost to you.
02/21/2024 06:03 am GMT


Both diapers are durable. However, Luvs diapers are slightly more durable than Huggies diapers due to their higher percentage of polyester content.

It is important to note that both diapers are safe for all-day wear. However, Luvs are somewhat more durable than Huggies.

This is because Luvs diapers are more resistant to tearing and rips.

Which Brand Is Better Luvs vs Huggies?

Well, when it comes down to it there really isn’t one right answer here.

Whilst both diaper brands are comparable in price their are some additional pros and cons to each.

So, it all depends on what diaper provides the best fit for your child and what diaper best meets your requirements.

If we were to choose between the two brands, we would opt for Huggies due to their additional leak protection and their fragrance, lotion, and elemental chlorine bleaching free factors.

Huggies Little Snugglers Diapers
$51.70 ($0.33 / Count)
02/23/2024 01:03 pm GMT

Final Thoughts on Huggies or Luvs

Both Huggies and Luvs are two of the biggest brands when it comes to diapers, but there are several similarities and differences between them.

We hope this guide has been helpful in helping you decide which diaper is best for you and your baby.

And if you’re looking for more great diapering guides, then check out these guides on best overnight diapers, buying diapers for baby shower, Hello Bello vs Pampers, and Huggies vs Pampers.

luvs diapers vs huggies